In 1966, on a windswept Canary Islands set, a 25-year-old actress was sewn into a fur bikini she hadn’t chosen and could barely move in. Raquel Welch …

In 1966, on a windswept Canary Islands set, a 25-year-old actress was sewn into a fur bikini she hadn't chosen and could barely move in. Raquel Welch ...

In April 1966, on a windswept stretch of the Canary Islands, a photographer took a single picture of a 25-year-old actress sewn into a fur bikini she had not chosen and could barely move in. She was not the star of the film. She had perhaps two words of invented dialogue in the entire picture. Yet that one photograph, printed and reprinted in newspapers on five continents months before anyone had seen the movie it was meant to advertise, would outlive the film, outlive the decade, and very nearly outlive the woman inside it.

Thumbnail

For the rest of her life, Raquel Welch would be measured against that image. She spent the following five decades trying to convince an industry that had built its fortune on that single exposure that there was more to the negative than it had chosen to print. She was born Jo Raquel Tejada on September 5, 1940, in Chicago, the eldest of three children. Her father, Armando Carlos Tejada Urquizo, was a Bolivian-born aeronautical engineer who had come north from La Paz as a teenager.

Her mother, Josephine Sarah Hall, was a Midwestern Presbyterian who traced her family, by the household’s own telling, back to the Mayflower. It was an unlikely pairing for its era, and Welch would spend a remarkable portion of her career quietly cropping the Bolivian half of that inheritance out of her own public picture. The family moved to San Diego when she was two. She grew up in a household that valued propriety over spectacle, attending Presbyterian services every Sunday.

Welch later admitted, with a candor that rarely made it into the fan magazines, that she had been an anxious, unremarkable child, not the sort of girl people stopped to look twice at. She trained in ballet for a decade starting at seven, until at 17 her instructor told her she did not have the physique for a professional dance career. It was the first time somebody with authority over her future looked closely and decided the picture wasnt good enough. She found a faster route to being looked at in beauty pageants, collecting a string of local titles by 14, including Miss Photogenic and Maid of California.

Asked once why she thought she kept winning, she gave an answer that was almost startlingly unglamorous. She did not think she had been the prettiest girl in any of those rooms. She thought she had simply been trained since childhood to walk properly in heels, a small mechanical skill none of the other girls had bothered to practice. High school ended with two exposures at once.

Her parents divorced, and she married her high school boyfriend, James Welch, in 1959, taking a surname she would keep for the rest of her life. She left San Diego State within a year of a theater scholarship, had a son in 1959 and a daughter in 1961, and rarely discussed the marriage afterward beyond a single guarded admission that James Welch had not treated her well. By 1962, the couple had separated, and for a period afterward, almost nobody in Hollywood knew that the emerging pinup had been a wife and mother years before anyone had photographed her at all. Newly single with two small children, she scraped by in Dallas modeling for Neiman Marcus and waitressing cocktails.

She returned to Los Angeles in 1963 and met the man who would build the darkroom around her. Patrick Curtis, a former child actor turned talent executive, understood that a career could be manufactured through the sheer repetition of a controlled image. He put her through voice and dance lessons, arranged photo sessions at tennis courts and swimming pools, and treated the whole enterprise, in his own words, as an honest business with an honest aim. Welch refused to be a passive subject in her own development.

She insisted on knowing the occasion, the mood, the wardrobe, and the expectations before any appearance. It is the same instinct that had made her practice her walk in heels years before anyone told her to. Control over the picture, established here at the very start, is the thread that runs under everything that follows, including the disaster still two decades away. The machine worked faster than anyone could have guessed.

A minor role in the Elvis Presley picture Roustabout in 1964 led to a small part in an adaptation of Polly Adler’s memoir. By October, Life magazine had run her in a feature on Hollywood’s rising faces. She tested unsuccessfully for Gilligan’s Island and was seriously considered for the role of Domino in Thunderball, the closest she would ever come to the Bond franchise she is still, decades later, misremembered as having belonged to. The part went to Claudine Auger instead.

What she landed was a supporting role in Fantastic Voyage, playing a medical assistant aboard a submarine miniaturized to travel through a patient’s bloodstream. The film won an Academy Award for its effects, while one television critic remarked, not kindly, that its intellectual content never rose above her figure. Fox signed her to an unusually generous non-exclusive contract, and Curtis took her to Europe to widen the exposure. By the summer of 1966, she had appeared on the covers of dozens of European magazines, and Fox, sensing what it had, loaned her to Hammer Films for a prehistoric adventure picture called 1 Million Years B.

C. And there, on that windswept location shoot, came the photograph the whole story keeps circling back to. Welch in a fur bikini, sewn onto her for the day, immortalized in a single publicity still that circled the globe before the film was even released. Welch pushed back on the idea that she had simply been exhibiting herself.

What she said she was reaching for was not overt sexiness, but something closer to an inner sensuality, the quality she admired in Sophia Loren, a distinction critics rarely granted her. A stranger picture came out of this same stretch of her life, taken by the photographer Terry O’Neill. Welch crucified on a cross, still in the fur bikini. She had specifically requested his help staging it because she was afraid the press would savage her for so much exposed skin and wanted to control how that judgment was framed before it could be printed without her.

O’Neill, worried the photograph might read as sacrilege, held it back from publication for more than 30 years. The reviews of her work during these years were wildly inconsistent. The New York Times called her a marvelous breathing monument to womankind. Time magazine, reviewing Fathom, decided she was an antiseptic doll that had wandered in from the wrong department of the store.

Roger Ebert handed the same film one of the rare zero-star reviews of his career. Neither critic felt any particular need to reconcile the contradiction. There was a boundary she never once let the camera cross. In 1969’s 100 Rifles, a Western built deliberately around an interracial romance with Jim Brown, the production pushed hard for full nudity in a shower scene.

Welch refused, and the scene was shot around the limit she set. The publicity machine, meanwhile, focused on rumors of an off-screen romance with Brown. A decade later, in 1979, she finally posed for Playboy, again declining a fully nude shoot. Hugh Hefner said afterward that she belonged to the last generation of sex symbols who could be considered the sexiest woman in the world without ever taking her clothes off.

She married Curtis in Paris in February 1967, arriving in a see-through crochet dress that nearly caused a riot among the assembled photographers. The films that followed were mostly unmemorable. A spy picture Fathom earned her some grudging praise. A glittering cameo in Bedazzled.

A supporting turn in a heist comedy where her chronic lateness led her co-star Edward G. Robinson to threaten to cut her out of every close-up if she did not show up on time. It was during Fathom that she clashed openly with her co-star Anthony Franciosa, telling one reporter she was not trying to win a popularity contest. It cost her exactly what you would expect.

A reputation built film by film as difficult. Two decisions in 1967 show how clearly she understood the picture she was fighting. Fox offered her the lead in Valley of the Dolls, and she turned it down, an act of refusal so unusual for a contract player that the studio suspended her outright. The role went to Sharon Tate instead.

Her reasoning was that she did not want to spend her career playing a woman whose only function was to be looked at. Asked whether she resented being compared to Marilyn Monroe, Welch said she did not envy Monroe at all, that Monroe had been desperately unhappy, convinced she was liked only for her physical appeal, and that this was a dangerous position for any woman. Because a photograph does not age, but a face does. That argument reached its strangest staging ground in 1970 in the production of Myra Breckinridge, Fox’s adaptation of Gore Vidal’s novel.

Welch took the title role for a reported $200,000, telling reporters it was the first substantial part she had ever been handed. The production became a byword for chaos. At its center sat a feud with Mae West, the 77-year-old former sex symbol, who held a contractual clause reserving the right to wear black and white exclusively for herself. When Welch turned up in a black dress trimmed with white ruffle, the dispute escalated until Welch dyed the ruffle pale blue so it would read as white on camera without technically breaking the clause.

The film was received about as badly as a film can be received, and Vidal later disowned the adaptation entirely. It should have ended her. Instead, because the reviews were so uniformly savage that no single performance stood out as the culprit, she survived and moved into a decade of smaller, occasionally sharper work. In 1972 she starred in Kansas City Bomber as a tough, striving roller derby skater and single mother, breaking her wrist performing her own stunts.

That December she made her nightclub debut at the Las Vegas Hilton in the slot immediately preceding Elvis Presley’s show. It was also the year her marriage to Curtis finally ended. The following year brought the closest thing to formal validation her industry ever gave her. A Golden Globe for her comic performance in The Three Musketeers in 1973, the single highest honor of her career, for a role playing the Queen’s dressmaker rather than the ornamental lead the studios usually built around her.

She turned down other chances that might have changed the critical record entirely, including the lead in Alice Doesnt Live Here Anymore, a part that went on to win Ellen Burstyn an Oscar. Television let her develop a sense of humor about her own image that the film industry never permitted, including an affectionate parody of Mae West on a 1970 CBS special and a leather-clad turn as an alien bounty hunter on Mork & Mindy. Off-camera, she was a registered conservative, an outspoken supporter of the Vietnam War, and a regular presence on Bob Hope’s USO tours. One picture from this stretch did eventually get developed correctly, just decades later than anyone could have predicted.

In 1971, she starred in Hannie Caulder, a low-budget revenge western shot in Spain that came and went with barely a ripple of attention. It resurfaced when Quentin Tarantino named it publicly and repeatedly as a direct inspiration for Kill Bill. A strange kind of vindication arriving only after the negative had been sitting in a drawer for three decades. Which brings the story to the picture that finally did not develop the way anyone expected.

In October 1982, on the first morning of shooting Cannery Row in Monterey, MGM removed her from the leading role and replaced her with Debra Winger, 15 years her junior. The studio’s stated reason was that she had violated her contract by insisting on doing her own hair and makeup at home. It arrived after she had already agreed for the first time in her career to perform nude scenes. Welch’s legal team argued the studio had used her name to secure financing while planning to swap her out once the money was in place.

She filed suit for $24 million, and the case dragged on for more than five years. In June 1986, a jury sided with her, finding MGM liable for breach of contract, conspiracy, slander, and bad faith, and awarding roughly $10 million in combined damages. An appeals court upheld the verdict in 1988. And yet, as she admitted afterward, the victory cleared her name without repairing her career.

She never starred in another major studio film again. She spent her later decades trying, with mixed success, to reconcile the woman with the photograph. She married the French-American producer Andre Weinfeld in 1980 and divorced him a decade later. She published a best-selling fitness book and video series in 1984.

She received her star on the Hollywood Walk of Fame in 1994. And in her final decades, she finally accepted the Hispanic heritage she had spent most of her career cropping out of the frame, taking roles in PBS’s American Family and Tortilla Soup, and receiving an Imagen Foundation Lifetime Achievement Award in 2001. A supporting turn opposite Reese Witherspoon in Legally Blonde in 2001 introduced her to an audience two generations removed from the fur bikini. Her final film role arrived in 2017, more than 50 years after her debut.

She remained, for the whole of her adult life, a devoted member of a small Presbyterian congregation in Glendale. She died at home in Los Angeles on February 15, 2023, of cardiac arrest, at the age of 82, having spent her final years living with Alzheimer’s disease. The obituaries reached for the same negative that had been developed almost 60 years earlier. The fur bikini.

The pinup. The woman who succeeded Marilyn Monroe as the era’s defining sex symbol without ever fully undressing on screen. What really happened to Raquel Welch is not one betrayal or one scandal. It is a woman who spent five decades trying to get the rest of the picture developed, fighting an industry that had already decided which frame it preferred, and a photograph that outlived her exactly the way it was designed to.

She did not always win. She did not, by her own admission, ever fully escape the print that made her famous. But she never once stopped insisting that there was more in the negative than the one frame the world kept choosing to develop.