Double Cola: How America’s Forgotten Soda Rival Lost to Coke and Pepsi
In 1933, at the height of the Great Depression, a Chattanooga beverage company launched a product that terrified Coca-Cola. Double Cola offered twelve ounces of soda for the same nickel that bought six and a half ounces of the industry standard. The promise was simple: twice as much for the same price. It made the … Read more